Six months after Bing search engine was first shown as a beta, Microsoft officially launched the UK localized of Bing last November 13, 2009. The time has come for Bing to be taken out of beta because UK was really happy on its performance.
Microsoft’s search engine changes over the years, from MSN Search, Windows Live Search, Live Search and lastly Bing. Google was persistently creating a name of its own during the time that Bing is coming up with a name. Google really become part of the people’s everyday lives. Microsoft know that Bing is not going to overthrow Google search engine but they want to try the chance of putting itself in there because any percentage increase in search margin is worth a huge amount in advertising revenue. And then it is better if Bing will help to slow down Google.
Marie Thirlwall, one of Bing’s UK product managers, told IT PRO that it would be great if Bing could get to number two. Bing may not reach its verb status but at least many are aware now of the word “Bing”.
So, Bing is out of beta now. Most people use Google as their default engine in the search bar located at the top right of their browser. If you want to add Bing to Firefox, it’s easy to do. You just have to install this add-on.
Many people like Bing because of its homepage design. You can choose an image from its archive of images via arrows at the bottom right. These images overlays with hotspots which when clicked will redirect you to interesting links, images and videos about the subject of the picture. According to Microsoft, they refer Bing as more of a decision engine than a search engine. You will see an explorer bar down the side of all searches where you’ll find related searches or search refinements making things more convenient to you.
Bing’s image search remains a highlight since its first release. It has larger default images compared to Google showing further details when you roll over an image. The filters for the images, such as large and small can be seen on the lower side. In fact, Google also has the same options where you need to click the “Show options” at the top to filter the image it’s more clearly shown in Bing. With Bing, you can use infinite scroll features to see more choices of images compared to Google that you still need to click the “Next” button to see more results. Bing videos is modernized with videos that play automatically when you scroll over them. It is really impressive because videos don’t lag. Videos are filtered according to length, aspect ratio, resolution and size.
Bing maps have undergone some changes. All its data is co-located around the world. There are some changes made in the Bing maps interface. It’s now easier to reorder saved push pins and different points on a plotted route could now be grabbed and moved which is also available in Google maps. Users can now embed Bing maps in web pages. Educational institutions and non-profit organizations could now use it for free but limited to 125,000 sessions. Business and location searches in here are separated out. Bing maps also offers another feature, a “Bird’s Eye” view, which is actually an angled, ‘isometric’ view. Compared to Google’s Street View, it looks nice but it isn’t that helpful in identifying where you’re going unless you plan to travel by micro-light.
Bing shopping is an area that Microsoft worked for to make it perfect for the UK. It has it has now fully included the “Ciao!” comparison engine into Bing itself. The layout is still confusing. You will appreciate “Reviews” tab on the left as this is something we often want when looking for products. With Bing, much of the promised UK localization works well. It is nice to know that it gives slightly more detail than Google. It also deals with businesses. Another great feature is visual search. It is designed to know exactly what you’re looking for by name. Just type the word you are searching and it will display a gallery of images for you to browse. It is a helpful feature although it’s only limited to what Bing can provide with only five options available.
Bing also has other primary features: the Twitter and Wolfram Alpha integration. Visit Open www.bing.com/twitter where you will find topics with some Tweets. You can also search anyone’s Tweets by typing the person’s Twitter name. Wolfram Alpha searches are also now live in the UK and will only work on calculations that it knows to explicitly send to the Wolfram Alpha database, but at least Bing can now keep pace with Google for integrated calculations.
Microsoft has created Bing on usability, accuracy and speed, and taken it out of beta. It knows that Bing does as well as Google. Others might find it easier and more satisfying to use compared to Google.
www.TechieNow.com